Tabby cat that is looking up and sitting in a cardboard box (a Fur Family product).
Starting a pet brand in South Africa: what we’ve learnt so far
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After launching BFUK Gin, I thought I had a decent handle on what it takes to start a brand from scratch. Turns out, launching a pet brand like Fur Family is a completely different beast.…

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Capturing cats – My journey into pet photography
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After I bought my first camera, I realised I needed to practise. At the time, my husband and I had two adopted cats, Bonnie and Clyde. Very quickly they became my models – Clyde absolutely…

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We launched a craft gin
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After quite some time planning, researching and brainstorming, we decided to relaunch our brand BFUK as a craft gin. It’s been a long journey and we spent many evenings through lockdown talking about what the…

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