Why product photography is important
E-commerce is a cost-effective way for businesses to market their goods – there’s no need to spend money on renting a space. But this means that product photography is key to converting potential window shoppers into customers as they aren’t able to walk into a shop to browse your products. The photographs you use to sell your products need to convince customers that they should spend their hard-earned money.
According to Shopify, “More than half of online shoppers think that product photos are more important than product information, reviews, and ratings. Your images are like windows into your store, and the more representative they are, the more buyers trust you and the momentum they build towards completing a purchase.”
If you need help with photographing your products, get in touch and let’s chat.