Photography

Why product photography is important

E-commerce is a cost-effective way for businesses to market their goods – there’s no need to spend money on renting a space. But this means that product photography is key to converting potential window shoppers into customers as they aren’t able to walk into a shop to browse your products. The photographs you use to sell your products need to convince customers that they should spend their hard-earned money.

According to Shopify, “More than half of online shoppers think that product photos are more important than product information, reviews, and ratings. Your images are like windows into your store, and the more representative they are, the more buyers trust you and the momentum they build towards completing a purchase.”

If you need help with photographing your products, get in touch and let’s chat.

Time passes so quickly. Photographs can capture those special moments, preserving your memories. As a photographer, I love capturing the beauty and joy of a family’s beautiful bond.

In today’s digital landscape, social media content is an important tool for businesses. It’s no longer just a platform for sharing moments with friends and family; it’s about crafting narratives, sparking conversations, and building communities. Creating content specifically for social media can help you connect with your audience on the right level, foster authentic engagement and grow brand loyalty.

Social media content creation is more than just creating and scheduling posts and Reels – it’s about creating experiences, shaping narratives and making meaningful connections in a digital world, where people are looking for authenticity.

Important benefits of social media for your business

Social media is important for a few reasons, such as:

• It lets you connect directly with your target audience
• It allows you to share important updates in real-time, whether it’s a change in your business hours, an upcoming sale or product/service availability
• It helps you build trust – think about how many times you’ve turned to social media to check out a business
• It gives you another way for customers to reach you for support through direct messages or comments

If you need help with social media content, please get in touch.

Just as product photography helps persuade online shoppers to make a purchase, professionally shot corporate portraits can play a crucial role in building trust and making meaningful connections – after all, first impressions count. According to a study on facial features published by the Cognition And Emotion Journal, people tend to decide to trust someone within 100 milliseconds of seeing their face.

Why professional corporate portraits matter

There are several reasons you should have your corporate portraits taken professionally. Here are three:

It conveys professionalism

It doesn’t matter what service or product your business offers – you want to come across as professional. Having your corporate portraits taken professionally, shows your commitment to your brand and business. Plus, when you look professional, potential clients (and future employees) are more likely to engage with you and put their trust in you.

It shows personality

While you might want your team’s headshots to look professional, you always want them to highlight your brand personality. Once again, this is important when it comes to first impressions. If you own a restaurant, for example, it might be a good idea to have photos taken on location and in situ – your chefs working in the kitchen, rather than standing in front of a boring background. A professional photographer knows how to guide you in terms of how to pose, what to wear and where to stand to best convey your brand.

It maintains relevance

Staying relevant in a constantly evolving digital age is important – and updated portraits are one way you can achieve this. Plus, if a customer comes in to meet you or your team in person, chances are they’d like to see the same face they’re seeing online rather than someone from 20 years ago or whose face has been hectically Photoshopped.

Weddings just make me so happy – it’s incredibly special to watch two people who love each other make the biggest commitment of their lives in front of family and friends.

Important considerations for booking a photographer

1. Style and portfolio
You need to make sure the photographer’s style aligns with your vision and preferences. Make sure you review their portfolio to see if it showcases the type of event or wedding you’re having, and if their photography style resonates with you. Make time to meet with them as well – their personality is important as they’ll playing quite a big role on the day.

2. Identify your needs
When you start making enquiries, it’s a good idea to know what your needs are – how many hours of event coverage you want and what deliverables you’re after (printed albums or high res digital files). That really helps a photographer with quoting accurately.

3. Set a budget
Photographers set their own rates – you need to find someone who fits within in your budget.

4. Check availability
Much like venues, wedding photographers get booked quickly during peak seasons. When you find a photographer you like, make sure you check their availability as soon as possible. You may need to pay a deposit to secure your date.

5. Pricing and packages
Once you’ve found your photographer, make sure you understand their pricing structure, what’s included in their packages, and if they offer any custom options. Be aware of any additional costs, such as travel fees, overtime charges, or album prices.

Whether you’re planning a proposal, engagement, wedding or any other event, let me be your storyteller and capture the essence of your important day in a way that will make you relive the magic of your wedding day for years to come. Feel free to drop me an email if you have any questions.

Pet photography – this is my absolute favourite! Why? Because they’re both easy and challenging to photograph. The challenge lies in trying to get their attention or shooting the perfect shot before they’ve decided they’ve had enough and leave. The easy part lies in their beauty. Their eyes show their souls and I’ve found it impossible to take a bad photo – even the bloopers are perfect. The best part is they don’t criticise themselves, they don’t see faults in themselves, and they don’t wish to be someone they’re not – Animals are quirky, unique, majestic, goofy and perfect.

Before you book a session with a pet photographer, make sure you ask these questions:

• Will you force my pet to pose, or do try to capture natural poses?
• Can you work in different types of lighting – indoors, uneven lighting, outside, golden hour, studio?
• Are you able to photograph dogs, cats, and other furry animals?
• Are you comfortable taking action photos and trying out different angles?
• Do you have a professional camera?
• Do you love dogs, cats, and all other animals?

You want to book a photographer who is passionate about pet photography, loves taking pet photos, and is willing to get at the pet’s eye level to capture the moment. I have a home (and heart) filled with furbabies. I know each one has their own unique personality and I will have the patience to get to know yours.

Beyond just snapshots, pet photography sessions give you an opportunity to create lasting memories with your fur friend. I’d love to meet and photograph your furbabies – get in touch with me.